Global Red
On 30 August 2011, Helmsman Capital made an investment of $6.7m (total commitment of $9m) in Global Red to increase the capital base of the business and to facilitate its continuing strong growth.
Global Red is an award-winning customer engagement agency and an acknowledged leader in behaviour-based marketing in Australia. It focuses on the following key areas:
- Turning customer data into actionable marketing strategies
- Developing highly targeted event and trigger based communications
- Integrating multi-channel communications for an integrated strategy
- Delivering more personalised offers and benefit based rewards to customers
- Increasing customer loyalty to Australia’s leading brands
Helmsman has backed a strong management team in a high growth sector, and the investment provides the opportunity for the business to continue its strong growth.